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Fractional Sales Leadership
We step in as your VP of Sales or CRO on a fractional basis — setting strategy, building process, and leading your team from day one without the full-time executive price tag.
Fractional Sales Leadership · Revenue ConsultingFractional Expertise.
Fractional Expertise.
Full-Time Results.
Black Ridge Revenue is a fractional sales leadership firm. We design, build, and run the sales organizations that drive predictable revenue — for SMB, Mid-Market, and Enterprise companies.
Three partners — Jackson, Cody, and Joe — each a proven operator in their specific market. No junior consultants, no bloated retainers. Just the right expert, embedded in your business.
— No equity required— Results in 90 days— SMB · Mid-Market · Enterprise
120+
Companies Scaled
3×
Avg. Revenue Growth
90
Days to First Results
$0
Equity Required
What We DoA Complete Sales Function,
A Complete Sales Function,
Delivered Fractionally
We don't hand you a slide deck and walk away. We build the actual infrastructure — the people, process, and playbook — that generates revenue.
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Sales Organization Build-Out
From org design and role definition to hiring playbooks and onboarding, we construct your entire sales function so it scales with your growth stage.
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Revenue Process & Methodology
We implement proven sales methodologies, CRM architecture, pipeline cadences, and forecasting frameworks that create repeatable, predictable revenue.
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Go-to-Market Strategy
ICP definition, territory planning, channel strategy, and competitive positioning — we align your sales motion to the market opportunity in front of you.
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Sales Enablement & Training
Messaging, pitch decks, objection handling, and rep coaching tailored to your product and market. We make your team dangerous fast.
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Revenue Operations
Tech stack optimization, data hygiene, reporting infrastructure, and comp plan design that removes friction and gives leadership real visibility.
Who We Serve
Expertise at Every Growth Stage
Most sales consultants specialize in one segment. Our three partners collectively cover the full spectrum — which means you get the right expertise for your exact stage.
$1M – $10M ARR
SMB Companies
Early-stage and growth companies that need a professional sales function built from scratch. Cody specializes in exactly this — establishing the foundation of process, playbook, and pipeline so you can scale without guessing.
What we typically handle
First sales hire strategy
Founder-led to team-led transition
Rapid pipeline generation
Low CAC acquisition models
The Partners
Jackson. Cody. Joe.
You won't be handed off to a junior consultant who's never carried a quota. Every engagement is led by one of our three founding partners — each a specialist in their vertical and growth stage.
JT
Jackson Tyler
Enterprise Specialist
Jackson has spent his career embedded inside the most demanding enterprise environments — guiding Fortune 500 companies and strategic accounts through complex cybersecurity infrastructure builds. His expertise spans full POC management, enterprise testing cycles, and the stakeholder navigation required to close and expand seven-figure deals.
Fortune 500CybersecurityPOC & TestingStrategic Accounts
CH
Cody Howland
SMB Specialist
Cody built his reputation scaling sales organizations inside the automotive repair software space, helping shop management platforms go from early traction to dominant market positions. He knows exactly how SMB buyers think, how to shorten cycles, and how to build the lean, high-conversion sales teams that win at that level.
Automotive SaaSShop Management SoftwareSMB SalesHigh-Velocity GTM
JC
Joe Cooper
Mid-Market Specialist
Joe is a PropTech veteran who has built and optimized sales organizations serving the large real estate data market. He specializes in helping mid-market companies sharpen their data search and intelligence offerings, align their sales motion to complex organizational buyers, and turn product differentiation into repeatable revenue.
PropTechReal Estate DataData SearchMid-Market SaaS
Client Results
Revenue Delivered. Not Promised.
SMB
"Cody understood our shop management software inside and out from day one. He built a repeatable sales process that our reps could actually run. We tripled our install base in under 14 months."
Derek Mills
CEO, ShopTrack Pro
Let's Talk
Ready to Build a Sales Org That Actually Works?
Tell us where you are and where you want to go. A partner — not a coordinator — will personally respond within one business day.
Email
hello@brrev.com
Phone
+1 (800) 639-8740
Serving
US · Canada · UK · Remote